Use of information
When you visit our website, impersonal data, such as your IP address, the address of the last site you visited, the browser you used, the date and time are registered. The recorded data cannot be used to personally identify you. The anonymised data allow BKW Energie AG to improve the quality of its services by recognising trends and user behaviour.
When you register in online portals, fill out surveys, subscribe to newsletters, take part in competitions and when you enter your personal details on our website, you provide us with personal information, e.g. name, address, e-mail address (content data). By transmitting such data, you agree that your personal data may be stored and processed for the purpose stated when the data are collected. We always inform you on the relevant webpage about how the collected information is used.
Your personal data will not be shared with third parties outside of BKW Energie AG without your express consent. Exceptions: external service providers who process essential data on behalf of BKW Energie AG and member companies of the BKW Group for the purposes of data analysis, personalised advertising campaigns, customer communication and the development and design of products and services in the energy and infrastructure field. All the recipients of these data are obliged by BKW Energie AG to ensure data protection and data security.
For certain online services, it is necessary to enter and register your personal details. This is required so that you can access the Customer Centre and BKW Energie AG can send you invoices.
Using cookies can facilitate certain login processes. Browsers can be configured so that a warning appears on your screen every time a cookie is saved. However, if you wish to dispense entirely with the advantages of personal cookies, it may no longer be possible to use some services or for us to provide them.
Use of Google reCaptcha
Google Analytics and Google AdSense
As well as rejecting cookies (as described above), you can also prevent the data generated by the cookies (including IP address) being transmitted to Google and the data being processed by Google. To do this, download the opt-out browser plugin at the following link and install it on your browser: tools.google.com/dlpage/gaoptout.
Analysis of user behaviour
The internet offerings at www.bkw.ch are tracked for the analysis of user behaviour and the identification of IP addresses for marketing purposes. The use of this service entails the direct transfer of data pertaining to user behaviour (e.g. IP address, time of access, browser searches, etc.) to the servers of permaleads.ch; this data is only provided for use in conjunction with BKW Energie AG. The data collected are treated as confidential and neither sold nor conveyed to third parties. If you no longer wish to be identified in future, please send an e-mail to optout(at)permaleads.ch.
Usage of Siteimprove Analytics
LinkedIn remarketing & retargeting
You can find out how to opt out of interest-based advertising from third parties using the following link: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
This website contains social plugins, for example for Facebook and Twitter. You can use these plugins to share content or recommend products.
Integrating plugins means the social networks receive the information that you accessed when visiting our website. Irrespective of whether or not you have an account with these social media sites, data (IP address, date and time of visit, etc.) are transmitted to the relevant provider. As soon as you log in to a social network, it can assign your visit to our website to your account. Your interactions via plugins, such as clicking the “Like” button on Facebook or posting a comment, are transmitted directly by the browser to the social network and processed in accordance with the regulations that apply to the social network.
Plugins can, however, be deactivated.
E-mails / eNewsletter
The following notice informs you of the content of our newsletter and the registration, distribution and statistical analysis processes, as well as your right to object. By subscribing to our newsletter, you consent to receiving the newsletter and to the processes described below.
Content of the newsletter
We send newsletters, emails and other electronic communications containing marketing information (hereinafter ‘Newsletters’) only with the consent of the recipient or with legal permission. Insofar as the content of the newsletter is explicitly described during the registration process, it is binding as regards the user's consent.
Double opt-in and logging
Registration for our newsletter uses a double opt-in process. This means that, after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent people from subscribing with someone else’s email address.
Newsletter registrations are logged so that the registration process can be verified in accordance with the legal requirements. This involves recording the time of registration and confirmation, as well as the IP address. Changes to your stored data are also logged.
You can cancel your subscription to our newsletter, i.e. withdraw your consent, at any time. This simultaneously revokes your consent to the newsletter being sent to you via a delivery service provider (see next section) and to the statistical analysis. Unfortunately, it is not possible to withdraw your consent to the newsletter being sent to you via a delivery service provider separately from your consent to the statistical analysis.
You can find a link to cancel the newsletter at the end of each newsletter.
Delivery service provider
We use the newsletter delivery platform MailChimp to send our newsletters. You can find more information about the delivery service provider, data collection and statistical evaluations here.
Press release newsletter
We send newsletters containing our press releases. These newsletters are sent via the external service provider Best Digital Solutions.
By registering for our press release newsletter, you consent to us processing your contact details in order to send the newsletter and to us sharing these with the external service provider. If you no longer wish to receive our newsletter, you can cancel your subscription via the link provided in the newsletter. You can find more information about the external service provider here.
Forums and chat
You can participate in interactive social media forums on the BKW Energie AG website and BKW Energie AG’s other online offerings. Please bear in mind that all the information you divulge in these forums will be made public and should be regarded as information in the public domain.
Storage and backup of your data
BKW Energie AG treats all data that are collected and saved as confidential, provided that they are not to be regarded as information in the public domain. We employ appropriate technical and organisational precautionary measures to protect your data from loss and manipulation as well as from unauthorised access by third parties. Data are only stored for as long as is necessary for processing purposes.
Questions about data privacy
Please address questions or requests to have information corrected or deleted to the following e-mail address: S_compliance(at)bkw.ch.
Last updated: 25/05/2018